St. Mary’s University - Men’s Basketball Season Highlight Video
St. Mary’s University sought to produce a highlight video celebrating their nationally top-ranked men’s basketball team. This project aimed to engage and expand their fan base by showcasing the excitement of their games and the exceptional skill of their players, with the added goal of attracting prospective athletes to their program.
This case study demonstrates our successful collaboration with St. Mary’s University to effectively showcase their team to an online audience.
Project Framework
Flow State Films worked in close collaboration with St. Mary’s University to fully understand their vision for the season highlight video and to create an engaging, dynamic visual experience. Our approach included:
1. Pre-Production Planning:
We collaborated closely with Director of Athletics Nathan Ruff and his assistant, Tim Olynik, to carefully design the video, ensuring it featured essential scenes and pivotal moments from the season. Our goal was to create an engaging experience that would inspire viewers to attend games and energize the fan base.
2. Production Expertise:
Utilizing our production expertise, we captured captivating visuals of the games and practices, with a strong focus on detail and artistic elements.
3. Post-Production Details:
Our post-production team crafted the footage into a visually striking and high-energy video designed to captivate viewers. Thoughtful sound design played a crucial role in immersing the audience, creating the feeling of being right there at the game.
The Action Phase
Through the collaboration of our storytelling, filmmaking, and editing expertise, we achieved:
Highlighting the enthusiasm of the season and emphasize the reasons for fans to attend the games.
Engaged with players and coaches to capture their commitment to the program.
Developed compelling visuals that showcased key moments and achievements, further enticing fans to support the team.
The Results
The video surpassed all expectations and made a significant impression on both the university and its audience:
Created a video that celebrates the university's achievement in having one of its athletic teams ranked #1 nationally for the first time.
Attendance at home games increased in the second half of the season.
Generated positive feedback from the community and increased engagement on social media platforms, further expanding the university's reach and visibility.
Conclusion
The collaboration between Flow State Films and St. Mary’s University resulted in a dynamic highlight video that not only showcased the excitement of the season but also emphasized the reasons for fans to attend the games. Through the integration of our storytelling, filmmaking, and editing expertise, we effectively captured the commitment of players and coaches to the program, developed compelling visuals of key moments, and celebrated the university's historic achievement of having one of its athletic teams ranked #1 nationally for the first time. As a result, the video exceeded all expectations, making a significant impression on both the university and its audience. Attendance at home games increased during the latter half of the season, and the project generated positive feedback from the community, boosting engagement on social media platforms and expanding the university's reach and visibility. Overall, this project not only enhanced the university's athletic program but also fostered a deeper connection between the team and its supporters.
